Your book launch

will be so easy

. . . once you've had a book launch briefing!

This six-week course is for you if:

  • You have a book coming out in 2023.
  • You're either a debut author,
  • or you're a more experienced author who wants to improve the quality and reach of your book launches.
  • You want to approach your publication day feeling fully prepared, well-practiced, and totally confident.
logo for the Book Launch Briefing course from Caroline Leech


Caroline Leech
YA author, podcaster, ghostwriter, presentation coach

In Book Launch Briefing,

you'll learn how to:

Blast past your comfort zones . . .

(and still feel confident!)

Tell the stories around your story . . .

(to reel in your readers!)

Throw the best book launch party . . .

(that you actually enjoy!)

Get other gigs . . . (including gigs that pay!)

Nail social media . . .

(with no silly dancing!)

Hit the media interview circuit . . . (and survive!)

Caroline Leech

"I coach authors to present themselves and their books in public with confidence and professionalism, so they can connect with readers and sell more books, and impress their publishers and sell more books."

Caroline Leech is a Scottish Texan author and presentation/media skills coach.

In the UK, she was a press & PR consultant and trainer in strategic press, media and presentation skills, working with major performing and literary arts organizations. Once in Texas, she began to write fiction, and her young adult novels, WAIT FOR ME and IN ANOTHER TIME, are published by HarperCollins.
Caroline now shares both sides of her knowledge, advice and proven strategies with authors, illustrators and other writers of any genre, wherever they are on the publishing path. Through her podcast, Authors & Audiences, and her individual/group coaching, webinars and speeches, Caroline helps authors identify and implement the best ways to present themselves and their books to the wide variety of audiences they face. And she shows them how to have fun while they do it.

Photo credit: Tasha Gorel

Photo credit: Tasha Gorel

I thought the seminar was terrific! It covered topics I wouldn't have thought to ask about and I'd love to hear anything else Caroline wants to tell me.

Noué Kirwan, LONG PAST SUMMER, HQN Books

Here's what Caroline's


students said:

Having an actual working structure for a launch event was wonderful. I've now used it at two different events.


I love how Caroline is generous with her time and skills, sharing them with the new, up and coming debut authors. That generosity spills over into her teaching material. Great stuff to help me plan ahead.

Amelia Loken , UNRAVEL, Sword and Silk Books

Caroline's launch webinar was one of the most effective confidence-building experiences I've had as a debut author. Her tips were fresh, validating, uplifting and often unexpected. I'm so surprised by the sheer amount of information and ideas she shared that I hadn't thought of; truly a case of "not knowing what I didn't know". She has a wealth of knowledge that she delivers in a relatable, conversational way. Enthusiastically recommend.

Jen Devon, BEND TOWARDS THE SUN, St. Martin’s Griffin

What does Book Launch Briefing include?


A 6-module Zoom webinar series

- 1 hour x 6 weeks

- Thursday evenings, January 5th* - February 9th

* January/February book birthdays!

BOOK BEFORE FRIDAY DECEMBER 9TH and get your planning underway with an early "Organizing your Launch Event" call on Saturday December 10th


Recordings shared on video and audio so you can watch or listen later or again


Downloadable worksheets for you to use to build your own launch plan


Downloadable resources for you to add to your promotion toolkit


Private Facebook pop-up group in which you can share your homework and your wins, and receive feedback on your work


  • Swipe sheets for launch event programs, press releases, school visit letters, etc
  • 25% discount on Caroline's 1:1 coaching packages
  • A chance to win a Podcast Prep & Practice coaching session with Caroline (includes a 30-minute practice podcast interview, recorded and edited for you to use on your website/social media)

And what does Book Launch Briefing cost?

  • $297 when paid in full
  • $330 when paid in 2 installments (first payment on registration and second payment by January 10th, 2023)

14-day money back guarantee

I know that sometimes life takes over and you have to change your plans. If you need to request a refund, that's okay. Email me at and I'll refund your payment within 48 hours. I'd be grateful if you'd tell me a little about why you changed your mind, in case I can do something better in future for other students.

Sign up right here . . .



Pay in full


  • Payment on registration

Sign Up

Pay in two installments

$165 x 2 = $330

  • Payment 1 on registration
  • Payment 2 before January 10th

If you can't afford the cost, three scholarships are available . . .

If you are an author from any historically under-represented and marginalized group who can't afford the cost of tuition, I have created three no-cost scholarships. These scholarships are for authors who are genuinely unable to afford the cost of the course.

If you would like to apply, please email me at before 1pm Central on Friday, December 9th, and let me know why you’d like to be considered for a scholarship. You do not have to prove your representation or justify your need, please just tell me a little of your story and something about your book.


Are you ready to have some fun with your book launch? Then hit that purple button and join me for Book Launch Briefing in January!